Branding & Print
Created New App icon for FireFan 2.0 release using a darker navy blue, and adjusted icon size to visually match competitors. Updated overall brand look & feel to match current trends including marketing banners to advertise release to current users and brand ambassadors.
Designed and implanted strategy to distribute printable graphics to our distributors so they can host events to promote FireFan.
Led design team to mockup, source and distribute new FireFan merchandise using a variety of processes including screen printing, foil printing, and embroidery.
Created new brand for Modern Hits cover band located in Salt Lake City, Utah. The Current plays all of the latest/current hits and takes older songs and modernizes them giving them a current era sound.
Worked with Store Design team to mockup, design, and plan new store buildout for Del Sol’s Myrtle Beach store location. Followed merchandising plan to ensure that graphics were placed in the store with a purpose to create flow for shoppers.
Worked with Product and Web teams to create a double sided card to be inserted into our monthly Sol Style™ Beauty Box nail polish subscription service.
Worked with PW Companies events team to create a poster advertisement for their annual Halloween Party. Chose retro design elements pay homage to classic horror films. Tabloid size on 80 lb. card stock.
Worked with Store Design team to redesign current store layout and enhance the shopping experience in Del Sol’s Ketchikan, Alaska Store. Ensured that best selling licensed products were easily visible to increase sales opportunities for customers.
Designed new Brand for Alternative Rock Band in Salt Lake City, Utah. Created and continues to manage social media platforms and created sized branding elements for each platform.
Worked with Store Design team to design new exterior graphics for Del Sol’s St. Lucia store located in the Caribbean. Design back illuminated graphics featuring lifestyle images of our products with an emphasis on fun in the sun.
Worked with Design team and licensed division to create new store graphics for Marvel licensed goods within Del Sol Color Change stores worldwide.
Worked with Store Design team to design new graphics to utilize the large windows in our Del Sol Puerta Maya store located in Cozumel, Mexico. Designed rotating nail polish graphics that show that the polish changes color in the sun.
Worked with Design team and licensed division to create new store graphics for Star Wars licensed goods within Del Sol Color Change stores worldwide.
Worked with Design team and licensed division to create new store graphics for Disney licensed goods within Del Sol Color Change stores worldwide.